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Cultural Foundation
Abu Dhabi - Concept 

 ✎ Art Direction, visual design

The Cultural Foundation weaves together a vibrant tapestry of heritage and culture. From humble origins in the desert, arabic patterns have evolved into captivating works of art, displayed proudly in museums worldwide. Through intricate textiles, vibrant colors, and shapes, each weave tells a unique story, passed down through generations.

At the Cultural Foundation, these patterns come alive once more, serving as a stage for the tales they hold. Illuminating history, art, culture, inspiration, and self-expression

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The images and photography used in this project are strictly for representational and concept purposes only.​​​​​​​

Execution

I guided the design process, taking it from concept to the development of brand materials.

Creative Direction

Camilo Molina

Copywriting

Seymone Moodley

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