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Strong but smooth
Mccafé
✎ Ilustration, Art direction and design
To show that our coffee is strong in effect but smooth in finish, we brought together the tough and the gentle. We created 3D illustrations and placed them as posters instore and as tray mats, giving coffee lovers a taste of the coffee they’re about to have.
Execution
Through a blend of 3D illustrations and retouching techniques, we added a humorous touch by emphasizing detailed textures and features on our characters..
I played a key role in the concept creation and production.
Art Direction, illustration & Design
Camila Venegas
Lina Leal
Rendering & retouching
Fabian Pulido
Pablo de Almeida
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