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Nutella
Sweet Wakeup
✎ Ilustration, Art direction and design
Breakfast doesn't begin at the table, it starts much earlier! From the moment the first rays of sun fall through the window and we wake up with the ones we love the most. In this packaging design, Nutella will show different kinds of families embracing diversity and happiness from the very first moment of the day, capturing the warmth that spreads with every spoonful.
Execution
The illustration for this label draws inspiration from the textures of modeling clay and cardboard, evoking the charming aesthetic of children's handcrafted creations. With a limited yet vibrant palette of three colors, the artwork captures a playful and whimsical spirit.
Copywriting
Jairo Restrepo
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