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RTA-Dubai Ferry
✎ Ilustration, Art direction and design
Escape the conventional notion that exploring Dubai's scenic spots is limited to roads. Imagine a journey where the endless sky meets the sparkling sea, offering a fresh perspective of Dubai's coastal skyline. Embark on the Dubai Ferry to explore the city's beauty as the horizon unfolds before you.
Execution
For this art direction, the vector-based illustrations depict a first-person experience. The angle and style emphasize the serene journey that awaits passengers on board the Dubai Ferry, using soothing blue gradients and expressions of awe and tranquility.
Creative Direction
Mirko Arico-Torreno
Copywriting
Cedric Tannous
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