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Saatchi & Saatchi MENA
Branding

 ✎ Art direction and design

MENA region has a distinct knack of showing us, time and again, that nothing is impossible.

 

Our everyday environment is built by people who truly believe in creating what should have never been possible to accomplish - from skyscrapers in the ocean, to snow slopes in the desert.

 

We took inspiration from this seemingly illogical dichotomy that surrounds us, to create a unique language for the S&S internal branding.

Mesa de trabajo 2.png
Mesa de trabajo 2.png
try.png
face.png
tote-bag.jpg
revists.jpg
pc2.jpg
post1.png
phone.png
sm.gif
poster-silla_edited_edited.jpg
cajon.jpg
phone.png
Office-Life_Career-Updates-01.jpg
gif5.gif
gif6.gif
pared2.png
Fire2.png

Execution

This branding exercise seamlessly adapt across internal physical assets and social media platforms. As a key partner, I played a leading role in developing and designing this visual concept.

Design & art direction

Juliana Arboleda

Lina Leal

CCO

Sebastien Boutebel

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